Privacy Policy
Last updated: 2 May 2026
1. Data Controller
GeraLens is operated by Gera Systems (registered in England and Wales), a visual search and service booking tool. We are the data controller under the UK GDPR and Data Protection Act 2018.
- Website: geralens.com
- Data Protection: privacy@gera.services
2. What Personal Data We Collect
Name, email address, account credentials, usage data, and interaction events for analytics (PostHog). No personally identifiable data is exported to third-party ad networks.
3. How We Use Your Data
- To provide and improve GeraLens.
- To send transactional and service emails.
- To comply with legal obligations.
4. Your Rights Under UK GDPR
You have the right to access, rectify, erase, restrict, object to, and port your personal data. Email privacy@gera.services. We will respond within 30 days.
5. Data Retention
We retain your data while your account is active, plus up to 7 years for legal purposes. Analytics data is anonymised after 90 days.
6. Cookies
We use strictly necessary cookies and, with your consent, analytics cookies. See our cookie banner to manage preferences.
7. Complaints
You may lodge a complaint with the UK ICO at ico.org.uk.